I often am asked to function as a social media strategist or manager. I look for ways to engage the ever expanding and fickle audience in social media by using a variety of techniques. Today, I wanted to start a dialog about which social media posting techniques do you find most desired by your readers? Which platforms work best for you? What pearls of wisdom can you share with our readers? Your predictions for social media in the near future?
Let us begin… To start, I will share a few of my strategies and would love for you to comment or add yours…
1- DIALOG - Social Media should never be a one way street. The beauty of social media lies in the COMMENT or LIKE buttons. Exchanging ideas and having a conversation is what I value in social media.
2- QUOTES , POSTERS and PHOTOS – Words are great but teamed with visual media is better!
3- VIDEO – It is no surprise that video (new media) is becoming an even greater presence in social media. YouTube will soon be known as mainstream on every TV.
4. RELATIONSHIPS – I have had the privilege to meet many of my friends from TWITTER and FACEBOOK “in real life”. I am not disappointed as for the most part they are true to their online presence. (Although there have been one or two exceptions, but nothing dramatic)
I love when connections are made, networks are formed and the opportunities to help each other, our communities and the world in general is a collective goal. Social media can be empowering, life changing and life saving!
5- INFORMATION SHARING- There are times when a tweet is simply a tweet. Or, a post is simply a post. No bells and whistles; just information for those seeking it. (And, don’t forget to use the hashtag)
Below I have a poster from @LoraJaneInteractive . I used it a while back in a post and it the readers went a bit “crazy” for it. I’d like to know what you think-
In closing, while many use social media to help enhance SEO for ROI which hopefully will translate in to $$$ – I like to think of it as the door to opportunity – with no guarantees, but you never will know if you don’t try.
Respectful discussion welcome below!
Thank you for reading-